Building a Brand from Scratch

10+

Deliverables

3

Month Timeline

100%

Satisfaction

The challenge

Elide is a premium apparel brand that fuses loungewear together with a latin american flare. 

Following initial ideation, the owner was looking to establish the foundation for the Elide business. This is where our team stepped in to design and develop a brand identity fit for the high-end loungewear segment. 

The Work

Since we jumped in at the initial stages of Elide’s inception, the brand was in need of an all hands on deck development. To effectively go about this, we implemented the DDE framework to approach the project from a wholistic standpoint.

In the case of this brand creation, we first gathered all relevant information from the discovery phase. Using the concepts, themes, and insights we analyzed from the previous phase, our team started to create the brand. This included designing the identity and developing the image, positioning and and value proposition for Elide. 

The Result

A polished brand that the business can use from here on out to build its image, attract target audiences and convert consumers. Elide now has an established brand identity, image, aesthetic as well as copy and VMV statements to use as a foundation for growth and revenue generation.

Given the successful project outcome thus far, Elide has entrusted our team with setting up an e-commerce website, social channels, as well as creating content and managing ad accounts. This engagement is currently underway.